Getting Started In Your New Business

By Robert Imbriale, The Motivational Marketer

You’re sick of working for somebody else. You think you can really do a better job than  the person you are working for can. And, you have saved up the money you think you’ll  need to start your very own business. What’s next?

The next step is to decide what it is you want to be doing with your career. Be careful  here. All too often I find that my clients have left a secure full time job, with benefits and  all, only to find that what they have actually done is swap working for somebody else  with working for themselves.  Nothing has really changed for them except that they work  longer hours and get paid much less! This is not the place you want to be.

It’s time to decide. But for most of us, decision-making is not an area where we are the  strongest. Most of us actually spend the better part of our lives avoiding decisions! In  order to make the right decision, it’s important that you understand what it is you really  want out of your life. Here’s a quick way to find out.

Ask yourself this question: If time, location, money, education, relationships, etc were of  no consequence, what would you do with your life? Where would you live? How much  money would you be making? What kind of car would you be driving? Who would your  friends be? Who would you spend most of your time with? How many children would  you have? Once you think of any answers to these questions, write them down!

Now, answer these questions. Where are you right now as compared to where you want  to be? How much are you earning right now? Who do you spend most of your time with?  Are you in a relationship, or married? Where do you live? What kind of car do you drive?

What you have just done is defined, in simple terms, where you are today and where you  want to be tomorrow. All that’s left is to decide how you’re going to get there!

To begin to understand what it will take for you to live your dreams, ask yourself these  questions. What has to happen in order for me to earn the amount of money that I want to  be earning? What type of work can I do that will fulfill my financial as well as my  personal goals? What can I do today that will begin to bring me in that direction? Would  starting my own business be the answer or would changing job be the right decision for  me?

You should now have a basic blueprint for not only what you really want out of life, but  also and idea of what type of business or job you’ll need to be in to get where you want to  go. This is the “how.” As long as you have the “what” and the “why,” the “how” becomes  the easiest part of all.

Your next move is to figure out the “how.” If it’s a business you’ve decided that you need  to start, now is the time to go to the library and get all the information you can find about  the industry.

If you want a different job, you’ll want to do research into what companies might offer  that position. Prepare a resume that highlights only the education and experience that are  pertinent to that specific position. Leave out anything that is not directly related to the  position you are seeking.

Why wait? Go register your business today! Write that resume today! Now is always the  best time to take action. Don’t make the mistake of waiting until “everything is just right,”  because life is dynamic and we are always in a state of constant change. There is no  better time than the present!

This is the very first part of achieving any goal. First, decide what it is you really want.  Then, ask yourself why you want it. What will it give you? How will it make you feel?  All that’s left after that is figure out the mechanics, and that’s the easy part. There are  books written in every possible business or industry by people who have mastered the  “how.” Get those books and start doing whatever it is you need to be doing today in order  to reach your goals! Write to me and let me know how you’re doing.


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Robert Imbriale is a powerful speaker, best-selling author, and career marketing expert. His book, Motivational Marketing (Wiley: June 2007 – became an instant Marketing Classic and has gone on to change the way thousands of businesses market themselves. Robert is the founder and CEO or Ultimate Wealth, Inc. (

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